Social Simulation Based on Human Behavioral Data Collected by Web-Based Experimental System

We propose some models to simulate human choice behavior to select facilities. In order to consider models for human behavior, we develop a web-based experimental system to collect the data of human choice behavior in facility selection. Using the developed system, human subjects act their facility selection according to the information such as the congestion level of the facility selected last time. We examine several models to simulate human choice behavior based on the data collected by the experimental system. From our examination, we find that developing models according to experimental results improves simulation results.